ABOUT BOOK

Short Description:FUNDAMENTALS OF BUSINESS, 3rd edition is an open education resource intended to serve as a no-cost, instructor-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was adapted for use in Virginia Tech’s Pamplin College of Business' introductory level business course, MGT1104 Foundations of Business.NewParaVirginia Tech Publishing