ABOUT BOOK

Short Description:In this introductory book on CSR and Sustainability Communication, we discuss the evolution of the sustainability story in corporate, political, and environmental discourses as well as paradigms and theoretical approaches to better understand communication about, of and for sustainability. The textbook follows a strategic communication perspective and offers practical examples and exercises for making sustainability and related issues accessible and comprehensible, for co-creating social change. The book offers students and instructors as well as (future) communication strategists and campaigners foundations, strategies, tools and methodologies of sustainability communication to create a new story and take authorship for the new narrative. Furthermore, it attracts professionals, advocates, and academics who are passionate about taking proactive roles in restoratively addressing the pressing interrelated sociocultural and ecological issues if our times, to become reflexive leaders and advocates.